This Privacy Policy (“Privacy Policy”), the Terms of Use (“Terms of Use”), and the Purchase Agreement (“Purchase Agreement”) together govern your use of this website (“Site”). BY USING THE SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY, THE TERMS OF USE, THE PURCHSE AGREEMENT, AND OF US PROCESSING YOUR PERSONAL DATA IN ACCORDANCE WITH THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, THE TERMS OF USE, AND THE PURCHASE AGREEMENT, YOU SHOULD NOT USE THE SITE. YOUR CONTINUED USE OF THE SITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY, THE TERMS OF USE, OR THE PURCHASE AGREEMENT WILL MEAN THAT YOU ACCEPT THOSE CHANGES.

This Privacy Policy explains how we collect your personal data on the Site, how we protect such data, and the choices you have concerning our use of such data. Please read this Privacy Policy carefully. For the purposes of this Privacy Policy, “we”, “us”, and “our” means BluCore Shooting Center-Denver, LLC (“BluCore”) and its affiliates.

This Privacy Policy represents our current data collection and usage practices. BluCore will from time to time review and revise these practices. We will post any changes to this Privacy Policy here. Please refer back to this Privacy Policy every time you access the Site.

This Privacy Policy applies only to information collected by the Site. We are not responsible for the privacy of any information you reveal or post in any public forum (e.g., message board or chat room), or for the privacy practices of websites that are operated or owned by third parties.

Terms and Conditions

Collection of Personal Data. Personal data is information that identifies you or can be used to identify or contact you, e.g. your name, e-mail address, address, or phone number (“Personal Data”). BluCore requests Personal Data from you when you register on the Site or use the Site to purchase services or buy goods from BluCore. BluCore may also collect information including, but not limited to search terms, page visit history, product interest indications, login histories, purchase histories, records of dealings, driver’s license numbers, credit and debit card numbers, and other personal information. BluCore also requires you to agree to the Terms of Use presented at the time of registration. In addition to information collected during registration, BluCore may collect Personal Data knowingly provided by you in e-mails to the Site, online forms, order and registration forms, and surveys. If you provide such information you will be required to select a username and a password. To be useful, this information must be stored on the Site, and is accessible to any site visitor who knows your username and password. For this reason, please safeguard your username and password carefully and do not disclose it to any other person.

In all of these cases, we will collect Personal Data from you only if you voluntarily submit such information to us. Unless you give us permission to do so, we will not sell, share, license, trade or rent your Personal Data other than as specified in this Privacy Policy.

You do not have to provide us with any Personal Data to visit the Site. However, if you choose to withhold requested information, you may not be able to visit all sections or use all features of the Site.

Collection of Monitoring Data and Use of Tracking Tools. In addition to Personal Data, BluCore may collect and track information that by itself cannot be used to identify or contact you, e.g., demographic information, domain names, computer type, browser types, screen resolution, and other anonymous statistical data involving the use of the Site (“Monitoring Data”). We use Monitoring Data to help us understand who uses the Site and to improve and market it and other BluCore websites. Whenever we use Monitoring Data to create a user profile, we do so under a username.

To enhance the Internet experience on the Site, BluCore may use various Internet technologies such as “cookies,” “action tags,” “web bugs,” “.gif tags,” and “JavaScript” (together, “Tracking Tools”). Tracking Tools are files or tools that are placed on your computer in order to identify your web browser and the activities of your computer on the Site. BluCore uses these technologies to customize and enhance the Internet experience of individual users. When you revisit the Site, BluCore may recognize you by a Tracking Tool and customize your experience accordingly. For example, once you have completed the registration process, a cookie will be used to avoid having you register again. You may decline Internet cookies, if any, by using the appropriate feature of your web browser software, if available. If cookies are disabled, however, all features of the Site may not operate as intended. Information about the procedure you are required to follow in order to disable cookies can be found on your Internet browser provider’s website.

We believe Tracking Tool technologies add value to the user experience, and the information resulting from these technologies is not sold or otherwise made available to third parties by BluCore.

Use of Personal Data Collected. BluCore may use Personal Data it collects for editorial and feedback purposes, marketing and promotion, statistical analysis of users’ behavior, product development, delivering products and services,  providing customer support, customizing and improving the content and layout of the Site or its other websites, completing business transactions, administering individual accounts and meeting government regulatory requirements such as sales tax collection. Monitoring Data may be used for internal or external purposes such as researching and identifying market segments and needs. BluCore will not disclose to third parties any of your Personal Data, except to the extent necessary to comply with applicable laws, rules, or regulations, with your express permission, or to preserve BluCore’s legal rights in the Site’s content.  User and its affiliates expressly disclaim any liability per the “Assumption of Risk” and “Disclaimers” in the Terms of Use. BluCore reserves the right to transfer such information within BluCore, to successors to the relevant portion of any of BluCore’s businesses, or to independent contractors it engages to assist with or perform on BluCore’s behalf any of the foregoing activities. In addition, BluCore reserves the right to use Personal Data to contact you regarding your account status and changes to the Terms of Use, this Privacy Policy, or any other policies, agreements or transactions relevant to your use of the Site. BluCore will take reasonable steps to maintain the integrity of the collected data so that it is reliable and appropriate for the foregoing uses.

Your Choices Regarding Personal Data Collection and Use. Upon request via postal mail, e-mail, or telephone, BluCore will provide to you a summary of any Personal Data regarding you retained by BluCore. You may modify, correct, change or update Personal Data that BluCore has collected via the Site. You may refuse to have your Personal Data processed by BluCore or you may request that your Personal Data be anonymized, blocked (so that BluCore continues to hold your Personal Data but temporarily refrains from processing it) or removed from BluCore’s database by contacting BluCore via postal mail, e-mail, or the telephone number indicated below, provided, however, that such requests may require you to register again with BluCore in the event you later wish to access the Site. You should be aware that it may not be technologically possible to remove or verify each and every record of information you have provided to us from our system. The need to back-up our systems to protect information from inadvertent loss means that a copy of your Personal Data may exist in archived systems.

Links. The Site may contain links to other Internet websites. BluCore does not endorse, and is not responsible for, the privacy practices or the content of these websites. You should review the applicable privacy policies in connection with your use of such third party websites.

Security Measures. BluCore has established reasonable precautions to protect collected Personal Data from loss, misuse, unauthorized access, disclosure, alteration or destruction, which include contractual, administrative, physical, and technical steps. Technical measures include use of firewall protection and encryption technology where appropriate. Although BluCore takes reasonable precautions to assess the reliability of such technology, it relies on the statements of the vendors of those products and services as part of its security evaluation. Please note that while BluCore has endeavored to create a secure and reliable site for users, the confidentiality of any communication or material transmitted to/from BluCore, the Site, or e-mail cannot be guaranteed.

Data Integrity. BluCore will use Personal Data only in ways that are compatible with the purposes for which it was collected or subsequently authorized by you. BluCore will take reasonable steps to ensure that Personal Data is relevant to its intended use, and is accurate, complete, and current (as provided by you), but BluCore must depend on you to update or correct your Personal Data whenever necessary.

Enforcement. BluCore periodically will review its compliance with this Privacy Policy. BluCore will also review and respond to any formal written complaints that we received from you. BluCore will cooperate with the appropriate regulatory authorities to resolve any complaints that cannot be resolved between us.

Contact Information for BluCore. Questions or concerns regarding BluCore’s data protection practices should be sent via our contact form.

If you choose to contact BluCore about this Privacy Policy, please mark the subject heading of your e-mail “Privacy Inquiry.”

We shall keep a copy of this Privacy Policy and if, at any time, you would like to see a copy of it, you should email us via our contact form.

BY USING THE SITE, YOU SIGNIFY YOUR ACCEPTANCE OF THIS PRIVACY POLICY, THE TERMS OF USE, AND OF US PROCESSING YOUR PERSONAL DATA IN ACCORDANCE WITH THE TERMS OF THIS PRIVACY POLICY. IF YOU DO NOT AGREE TO THIS PRIVACY POLICY, YOU SHOULD NOT USE THE SITE. YOUR CONTINUED USE OF THE SITE FOLLOWING THE POSTING OF CHANGES TO THIS PRIVACY POLICY WILL MEAN THAT YOU ACCEPT THOSE CHANGES.